Wednesday, August 6, 2014

Just Announced! Toyota Unveils New Prius Persona Series Special Edition for 2015

The best-selling hybrid in America is taking style to a new level early this fall. The 2015 Prius Persona Series Special  
Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.

The Persona Series Special Edition serves as an upgrade to the basic Prius Three, providing a new choice for "Absolutely Red" exterior color alongside the existing Blizzard Pearl finish. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish.

The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red.

Inside, this latest addition to the Prius lineup features black SofTex faux-leather upholstery with gray contrast stitching on the seats. The multifunction steering wheel is covered in the same material and has a dark chrome bezel that matches the shift knob ring and door grips. Finally, the Persona Series boasts blue ambient lighting in the driver and front-passenger foot area.

A “Persona Series” exterior badge on the rear of the vehicle also helps differentiate the model.

As we said, the 2015 Prius Persona Series Special Edition goes on sale in September. Pricing for the Absolute Red model will start at $27,810 while Blizzard Pearl examples will open at $28,205.

At, it's our opinion that the amazing MPG and interior spaciousness of every Prius creates a formidable competitor in the increasingly crowded hybrid market. Toyota's Prius lineup—the Two, Three, Four, and Five are worth a serious look from hybrid car shoppers. If that's you, take a half-day and visit your local Toyota dealer for a closer inspection and a rewarding test-drive.

Detailed below the video, we heartily recommend Stone Mountain Toyota for the most satisfying car-ownership experience you're likely to find in metro Atlanta. Make the short drive east and browse Stone Mountain's exciting Prius inventory for yourself.

In the meantime, enjoy this brief, enlightening video focusing on the 2015 Prius Persona Series Special Edition.

If you live in Atlanta, and you're in the market for any of Toyota's best-selling automobiles, we want to give you an inside tip on a smart dealer to do business with. Turn your attention to Stone Mountain Toyota at 4400 Stone Mountain Highway in Lilburn.

You can count on Stone Mountain Toyota for money-saving Monthly Web Specials and a great deal on new and pre-owned Toyotas, plus other fine used vehicles. The 2014 Prius and Camry models are especially priced right—all you need to do is pick the right color and equipment for your family.

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